This advertisement is for the Australian Post. The advertisement is trying to get more people to use the post office. They are doing this by giving the idea that if you send a letter it will be more personal. That if you send others a letter it would be like being in the room with them. Sending e-mails has become a major source of communication. E-mails don't have the same feel of a letter. A letter is more personable. You get the feeling that someone really cares about you from a letter. An e-mail or even a text seems very absentminded.

The advertisement itself is giving a very personal message. The background to the advertisement looks hand written to give the poster the feel of a letter. The act of writing a letter can show how much the writer cares. The message on the bottom says "If you really want to touch someone send them a letter" is shown by the people hugging. It is saying that if you want to show that you care about someone you need to write a letter and send it though Australian Post.